How to get conversions higher than 100%? How to estimate the cost of winning the reader over? Why marketing is not always broken, when there are no sales?
If you think of funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.
In a nutshell, a funnel is a percentage value of the conversion from one step of the process to the other one. For instance, if my application gets downloaded by 1000 people on their iPads, I am interested in how many of them actually opens it on their device (fun fact: it’s not 100%).
In this article I cover:
* What Should Mobile Magazine Publishers Measure
* Why Look at Funnels Instead of Observing the Sales Alone
* Good Practices When Working with Funnels
* And Bonus Content: Inverting the Funnel